ORION

This concept was the winning solution in a big tender for the packaging design of a new Orion Easter edition product: animals with nougat filling. The main challenge for design was to create a pack that was not only intended for children, but also attractive for older consumers. At the same time, it was necessary to deviate from the classic Easter illustrations and motifs. I developed the concept of "FRIENDS", which presents the interaction between the product and the traditional Easter animals in an unusual form, while also using my own original illustrations. The visuals are placed on a simple one-color background of the brand's own dark blue.

Creative Concept / Adéla Sajka Bláhová
Graphic design / Adéla Sajka Bláhová
Illustration / Adéla Sajka Bláhová
3D mock-up / Petr Ludvík
Project Type / Produced - Commercial Work
Client / Nestle
Agency / Cocoon Prague

Done while working in Cocoon Prague.

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