DANA BEZDEKOVA JEWELLERY

The new logo is based on an unconventional combination of the designer’s initials, which assume the character of a lowercase but receive the meaning of uppercase. The logotype expresses the author's signature using a uniquely designed typeface. The entire identity is linked to this logotype, which symbolizes the minimalist and variable jewelry typical of her work. The color palette is based on a softer black and subtle gold color, which represents the author's favorite combination of colors and materials. This new unified visual identity is applied to all branded materials such as the web design, flyers, jewelry boxes and other packaging, business cards, exhibition stands and much more.

Dana Bezděková is one of Prague’s most talented jewelers in the studio and designer scenes. Her work is an experimental blend of traditional goldsmithing and modern techniques, such as 3D printing, and incorporates classical materials - gold, silver and precious stones with contemporary materials like stainless steel and corian. Dana Bezděková’s designer collections can be found in exclusive Prague galleries.

Creative Concept / Adéla Sajka Bláhová
Graphic Design / Adéla Sajka Bláhová
Project Type / Produced - Commercial Work
Client / Dana Bezdekova Jewellery

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